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Thoughtful by design
We value straightforward navigation, readable screens and calm interactions that put people first.
Independent digital product studio · UK
Simple ideas.
Meaningful moments.
At JUST ADD SALT LTD, we explore how considered technology can make everyday routines easier. Our first mobile product focuses on the little moments families want to remember.
Introducing our first Android app · Parenting Insights
Clear product thinkingCareful interface designPractical everyday tools
Who we are
Building useful things for real life.
JUST ADD SALT LTD is taking its first steps in mobile software, with a focus on approachable interfaces, useful features and considered details. Our work begins with one idea: technology should feel easier to live with.
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Everyday usefulness
We look for small, genuine challenges where a well-designed mobile tool can make a difference.
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Made to grow
Our product work is shaped by continuous learning, iteration and attention to usability.
Our first app · Parenting Insights
A softer way to keep track of growing up.
Sleepy afternoons, new routines and exciting firsts deserve a place of their own. Parenting Insights brings those memories together in an easy-to-use personal record.
01
Make it personal
Set up a child's profile and choose the routines that matter to your family.
02
Keep a daily record
Add sleep, feeding and milestone entries with helpful context and notes.
03
Stay in control
Review your entries, set gentle reminders and manage records stored on your device.
Inside the experience
One little moment at a time.
A closer look at the screens that bring daily notes, milestone entries and personal settings into one familiar space.
01 / Personal profile
02 / Entry details
03 / Meaningful milestones
04 / Personal preferences
Our areas of focus
From an idea to a usable mobile experience.
As we develop our first product, we're building capabilities across the practical stages of app creation and improvement.
Product planning
Defining user needs, mapping journeys and organizing app features into a purposeful starting point.
Mobile UI & development
Exploring responsive screen layouts, accessible interactions and mobile application implementation.
Testing & iteration
Reviewing core flows, spotting usability friction and improving the experience ahead of releases.
Contact the company
Have a question? We'd love to hear it.
For questions about our mobile product, general enquiries or a potential collaboration, please reach out by email or telephone.
Postal addressFlat 45 Chartwell Plaza
9 Southchurch Road
SOUTHEND-ON-SEA, SS1 2BQ
United Kingdom
9 Southchurch Road
SOUTHEND-ON-SEA, SS1 2BQ
United Kingdom
Telephone+44 7821 329756
General enquiries[email protected]
Product support[email protected]